Since its launch on September 12, BÄ°GA Home (www.BiGAHome.com)has expanded its footprint to encompass 15 operational sales points as of today; BÄ°GA Home's year-end target is to reach 20 sales points; DoÄŸanlar Furniture Group, through its BÄ°GA Home brand, is set to export its products to nearly 20 countries, with a primary focus on Senegal and several African nations, including ECOWAS and Mauritania, as well as the USA.

In a short span since its establishment in Senegal in September 2023, Biga Home, a venture by DoÄŸanlar Furniture Group, has achieved remarkable success. As of today, the brand has expanded to a total of 20 sales points, with 15 of them actively operating. Besides its dedicated mono-brand stores, the brand is also featured in dedicated corners within Senegal's prominent home and lifestyle retail outlets.

DoÄŸanlar Furniture Group, the parent company overseeing 6 brands, including BÄ°GA Home, DoÄŸtaÅŸ, Kelebek, Kelebek Mutfak-Banyo, Lova Bed, and Ruum Store, brings its 50 years of expertise in the furniture sector to the African continent with the establishment of Senegal's first and only furniture production facility.

Gearing Up to Become a Prominent Brand in Africa Through the Corporate and Dealership Network

Currently, BÄ°GA Home's primary objective is to extend its presence across Senegal, leveraging not only its expanding dealership network but also the established stores of DoÄŸanlar Furniture Group. As part of the company's strategies to establish itself as a prominent brand throughout the entire African continent through its dealership network, the initial focus is on Senegal, followed by the ECOWAS countries. The plan includes opening BÄ°GA Home stores in Mauritania and expanding the brand's footprint to the United States through exports. BÄ°GA Home earned the appreciation of Senegalese users through its high-quality, innovative products tailored to diverse tastes and styles. The brand aspires to extend the success it has attained in Senegal across the entire African continent. The annual production goal for designs under the BÄ°GA Home brand, entirely manufactured by the factory in Senegal, is set at 200,000 units.

Ä°smail DoÄŸan, DoÄŸanlar Furniture Group Chairman of Board, expressed his satisfaction with the success of Biga Home in Senegal, commenting, "Biga Home is a crucial component of DoÄŸanlar Furniture Group's aspiration to become a global brand. After achieving remarkable success in Senegal within a short timeframe, we persistently strive to extend our brand to the entire African continent. In this process, we are actively exploring new dealership agreements and sustaining our rapid growth in collaboration with our investors."

DoÄŸanlar Furniture Group, under the BÄ°GA Home brand, has set out with the goal of exporting its products to nearly 20 countries, focusing on Senegal and various African nations, including ECOWAS and Mauritania, as well as the USA. With a current investment of EUR 12 million and a production area spanning 10,000 square meters, the brand is steadfast in its journey towards expansion, eyeing an extensive 50,000-square-meter facility with a targeted investment of EUR 50 million in the near future. BÄ°GA Home has commenced mass production and sales across various categories, including beds, bases, headboards, upholstered products, kitchen, and office furniture, leveraging its projected works.

Distributed by APO Group on behalf of BÄ°GA Home .

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About DoÄŸanlar Holding:
Founded in the 1970s by Hacı Ali DoÄŸan, DoÄŸanlar Holding stands as one of Türkiye's prominent group companies, making significant strides in the furniture, retail, energy, and construction sectors. Engaging in collaborations with diverse institutions and organizations across different continents, DoÄŸanlar Holding sets a precedent for innovation and global corporate standards in Türkiye. The company's product ranges adhere to the world's most advanced standards, supported by numerous quality assurance certificates.

DoÄŸanlar Holding, with a strong commitment to education, health, culture, arts, and environmental initiatives through its social responsibility projects, stands among the 100 largest groups in Türkiye.

About DoÄŸanlar Furniture Group:
DoÄŸanlar Furniture Group, originating from the establishment of DoÄŸtaÅŸ in 1972, currently operates under the umbrella of DoÄŸanlar Holding as a publicly traded company, encompassing 6 distinct brands: DoÄŸtaÅŸ, Kelebek, Lova Bed, Kelebek Mutfak-Banyo, Ruum Store, and the newly established production facility in Senegal, featuring the BÄ°GA Home brand. Offering a diverse array of products, including seating groups, dining rooms, youth and children's furniture, as well as garden furniture and Türkiye's first CE Medical Class certified beds, DoÄŸanlar Furniture Group distinguishes itself in the industry through its expertly crafted, original design models adhering to international quality standards. Since its inception, the group has aspired to become a prominent global brand in the furniture sector. The upholstery division exports 380,000 units annually to 45 countries, the panel division achieves an annual volume of 3,150,000 square meters, the bed division records an annual volume of 480,000 units, and the kitchen division achieves an annual volume of 168,000 modules.